This is great news for the Madden franchise but bad news for the ESPN franchise. If EA has excclusive rights to the NFL, PGA, Nascar, and Fifa and I'm ESPN, I'm goin after an exclusive contract w/ the MLB and the NBA. But that's me and neither here nor there.
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EA will have access to NFL resources, including video, audio and music scores from NFL Films.
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Looks like they may be one step ahead of us on that one.